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Research papers

Riding the Shockwaves

When we began our engagement with the British Army in 2020, many young people?s reference point for what being in the Army might be like was a reality TV gameshow. In the UK, the contemporary image of the combat soldier in popular culture and the...

Catalogue: Congress 2023
Authors: Luke Perry, Luke Mantell
September 27, 2023
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Citation

Perry and Mantell (2023a, September 27). Riding the Shockwaves . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/riding-the-shockwaves


Case studies

Make a wish

To date, the majority of research metrics have been largely geared towards direct marketers. Recently more tools are becoming available to allow organizations to measure the brand effectiveness of their online campaigns using relevant metrics such as...

Catalogue: ESOMAR Conference Worldwide Online Measurement 2001
Authors: Ethan Rapp, Mainak Mazumdar, Julie Hootkin
June 1, 2001
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Citation

Rapp, Mazumdar and Hootkin (2001a, June 01). Make a wish. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/make-a-wish


Magazines

Revue Française du Marketing 1999 (N. 172)

Ce numéro spécial consacré au parrainage sportif prend encompte cette double perspective sociétale d'abord et managérialeensuite. Il existe au moins deux manières de cerner le concept de parrainage sportif. La...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
February 1, 1999
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Citation

, A. (1999a, February 01). Revue Française du Marketing 1999 (N. 172). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-1999-n-172-


Research papers

Evaluating advertising campaigns

Nestle is strongly concerned with making right decisions about budgets, media and advertising strategies, and, consequently, with monitoring its campaigns. Nestle has been tracking some parameters, generally supposed to be connected with the way...

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research
Authors: Marc Vincent, José-Maria Riera Vidal
Company: Nestlé
June 15, 1981
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Citation

Vincent and Vidal (1981a, June 15). Evaluating advertising campaigns. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/evaluating-advertising-campaigns


Research reports

Qualitative research for creative development of a national girobank symbol

National Girobank is in some doubt as to the continuedefficacy of the existing logo- 'G' - of NationalGiro in terms of impact and memorability and itscommunications. In the light of the change in name of the organizationfrom National Giro to National...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1978
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Citation

, C. (1978a, November 01). Qualitative research for creative development of a national girobank symbol. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/qualitative-research-for-creative-development-of-a-national-girobank-symbol


Research reports

Qualitative research on Aquasil press advertising concepts

Ciba Geigy has developed a deodorant bathadditive: Aquasil. The product has been launchedon a test market in Southern TV and has gained the second position in the market. A televisioncommercial was used with the launch but the nationalcampaign...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 8, 1973
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Citation

, C. (1973a, April 08). Qualitative research on Aquasil press advertising concepts. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-aquasil-press-advertising-concepts